It was a real start-up, broadcasting 24/7. The team core was around 20 people, responsbile for shows, news, promotion or IT. We did it because of our passion for music, radio and online. There was no other such interactive radio then. Radio NET had successfully united many djs and show hosts, broadcasting from United States, UK, Canada and Europe.
Radio kept broadcasting until 2006, when it was decided to stop because even despite the fact of great listeners community and brand awareness it was too hard to provide stable stream of revenue from advertising. There was no start-up frenzy then to finance idea which is yet not cashflow positive.
In 2010 Michal came up with an idea of solution that was powerful but simple: exchanging whole commercial breaks broadcasted by “regular” radio into targeted set of ads in stream. However, the bad side of the idea was that, there was no applicable technology to achieve the plan.
It has changed in early 2016 and after many efforts he met Krassimir Fotev who liked Michal’s idea, and they started to work on AdSounds in late 2016.
People joined the team
Hours of special coverage on 7/11
Live events broadcasted
years of Radio NET
What to say more? It is one of key success values, that enhances lateral thinking and creativity.
A set of tools we really like to use to stay on track, decide which way to go or evaluate projects.
It is not a methodology. It is a state of mind. No matter if you plan roadtrip or manage a project.
Most of us have no clue what it is, but Krass insisted it is important.
It is no shame not to know something. No will to learn is. Hunger and curiousity for knowledge is welcome.